Well, this is awkward. I accepted a challenge to write a blog post every day for thirty days, and that was six weeks ago. I’ll be putting a pin in my read-through and application of the principles in Getting Things Done because I’ve accepted a new challenge as part of the Praxis curriculum.
This week, I’ll be reading You Can’t Teach a Kid to Ride a Bike at a Seminar by David H. Sandler, one of the best-selling books on sales of all time. Upon completion, I’ll be posting my review of the book here and on Amazon.
That’s not much of a challenge…
But wait, there’s more! (I’m practicing my sales skills already- did you catch that?)
This week I’ve also been challenged to put what I learn into practice. I am expected to make fifty bucks this week.
Here’s my plan- I’ll give myself between now (Monday) and Friday to finish the book. Then, on Saturday, I’m going to make fifty dollars in sales. At first I was scrambling to think of what I’m going to sell, but then I remembered a piece of wisdom I’ve learned and re-learned throughout my life: don’t ever reinvent the wheel. Continue doing what works.
So, what has worked for me in the past? Lawn aeration. It’s a service that involves poking holes all over a person’s lawn, using a machine that pulls out two-inch long cores. It supposedly gets more air, water, and nutrients into the roots of the lawn, while also decompressing the soil. Here in semi-desert Utah, people go crazy for it.
A few years ago, I had my first experience with sales doing aeration. As part of a landscaping job, I went door to door selling the service, and found it was an incredibly easy sell. I scarcely got the word ‘aeration’ out before the customer excitedly asked how much we were charging. I was encouraged by this, and started knocking doors on my own on the weekends and renting a machine to do it myself. I could make 600 dollars on a saturday easily (well, the sell was easy- maneuvering the machine itself is a tough job!).
So, to fulfill my fifty dollar challenge this week, I’m going to hit the doors on Saturday and sell lawn aeration. I can already hear detractors- “you just said selling lawn aeration is easy. Isn’t this supposed to be a challenge?”
Well, here’s the catch. Lawn aeration is an incredibly easy sell- but only in March and April. While it really doesn’t make a ton of difference when the service is done, there’s a very strong belief in this region that it’s a springtime necessity. Some folks prefer to do it in the fall, but overall it’s unusual.
So, my challenge this week is to learn and internalize enough from You Can’t Teach a Kid to Ride a Bike at a Seminar to be able to sell a service out of season.
It won’t be easy, but it will be documented here. Stay tuned.