Getting Back on the Bike

Getting Back on the Bike

Well, this is awkward. I accepted a challenge to write a blog post every day for thirty days, and that was six weeks ago. I’ll be putting a pin in my read-through and application of the principles in Getting Things Done because I’ve accepted a new challenge as part of the Praxis curriculum.

This week, I’ll be reading You Can’t Teach a Kid to Ride a Bike at a Seminar by David H. Sandler, one of the best-selling books on sales of all time. Upon completion, I’ll be posting my review of the book here and on Amazon.

That’s not much of a challenge…

But wait, there’s more! (I’m practicing my sales skills already- did you catch that?)

This week I’ve also been challenged to put what I learn into practice. I am expected to make fifty bucks this week.

Here’s my plan- I’ll give myself between now (Monday) and Friday to finish the book. Then, on Saturday, I’m going to make fifty dollars in sales. At first I was scrambling to think of what I’m going to sell, but then I remembered a piece of wisdom I’ve learned and re-learned throughout my life: don’t ever reinvent the wheel. Continue doing what works.

So, what has worked for me in the past? Lawn aeration. It’s a service that involves poking holes all over a person’s lawn, using a machine that pulls out two-inch long cores. It supposedly gets more air, water, and nutrients into the roots of the lawn, while also decompressing the soil. Here in semi-desert Utah, people go crazy for it.

A few years ago, I had my first experience with sales doing aeration. As part of a landscaping job, I went door to door selling the service, and found it was an incredibly easy sell. I scarcely got the word ‘aeration’ out before the customer excitedly asked how much we were charging. I was encouraged by this, and started knocking doors on my own on the weekends and renting a machine to do it myself. I could make 600 dollars on a saturday easily (well, the sell was easy- maneuvering the machine itself is a tough job!).

My trusty lawn aeration machine
My trusty lawn aeration machine

So, to fulfill my fifty dollar challenge this week, I’m going to hit the doors on Saturday and sell lawn aeration. I can already hear detractors- “you just said selling lawn aeration is easy. Isn’t this supposed to be a challenge?”

Well, here’s the catch. Lawn aeration is an incredibly easy sell- but only in March and April. While it really doesn’t make a ton of difference when the service is done, there’s a very strong belief in this region that it’s a springtime necessity. Some folks prefer to do it in the fall, but overall it’s unusual.

So, my challenge this week is to learn and internalize enough from You Can’t Teach a Kid to Ride a Bike at a Seminar to be able to sell a service out of season.

It won’t be easy, but it will be documented here. Stay tuned.


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